Q1.
* Many things that customer can buy from Tesco website.
* Good Promotion of Service
* Tesco focused on customer experience.
* Open new online service and keep old online service leader in the industry.
Q2
As Netflex,
*They can release many different kinds of media products, such as music, mv, TV shows, game and so on.
*Give some promotion of service, such as 2 for 1.
*Focus on customer experience, such as customer can Top up, don't need pay monthly.