Q2.
Business model;
With more than 20
million streaming members globally, Netflix is the leading online
subscription service streaming films & TV episodes over the
Internet.
For just £5.99 a
month, Netflix members can instantly watch unlimited films & TV
episodes streamed to their TVs and computers.
Client : People who is
Internet user.
Q3.
Benefit:
a : Much more
convenient and cost effective ( Lower Price compare with Apple ,
Google)
b; Netflix are the
company only focus on On line TV program relate provider .
Risk
a: People who are get
used to Apple TV and Google TV , they would not switch to new stuff
like Netflix
b; Apple (OS Iphone ,
Ipad, Mac ) Google ( Andriod system, HTC) are their competitive
advantages
you seem to be talking about giving people 'choice' and 'value for money, for many customers this seems to be a good deal. You can compare the cost of buying a movie, or going to one, against the cost of subscribing to an online TV service
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