E-Business Process

New Process

Old Process

workshop 3

Netflix’s vision is to become the world's leading internet subscription service for enjoying films and TV programmes.

 According to strategy definition process, in our online TV business, the first option is Lock in Suppliers, it let the company to keep eye on “what’s happen there”, which it can provide the latest movies and TV programs.

The second option is Advertising in Facebook and Google searches. Netflix‘s all transactions and customer service online as ‘Clicks’. This can help company positional e business strategic into build better Brand leadership and Service.

The third option is Direct Subscription of Individual (home base) Customer. Netflix main customer is individual customer. So this is the new business model of Netflix.

The fourth option is Pay per view in Hotels. As Netflix, hotel customer is new kind customer. It is a new market. So it is the market development strategy.

To do this strategy, it can help Netflix to achieve his vision.

The order of priorities to invest in our online tv business (Netflix)

According to Right-channelling
- the right person
  -at the right time
    -using the right communication channel
       -with a relevant offer, product or massage.

1. direct suscripiton of individual customer
2. pay per view in hotels
3.advertising in facebook
4.lock in suppliers

Legal factor e commerce

Legislation factor on electronic commerce

  1. Data protection legislation is enacted to protect the individual,
to protect their privacy and to prevent misuse of their personal data.
In the UK, the enactment of the European legislation is the Data
Protection Act 1984, 1998 (DPA). Any company that holds
personal data on computers or on file about customers or
employees must be registered with the data protection registrar.
Netflix keep customers details on a secure server and they fully
comply with all applicable UK Data Protection and consumer
legislation in place from time to time.

  2. Copyright is a legal concept, enacted by most governments,
giving the creator of an original work exclusive right to it.
Generally, it gives the copyright holder the right to be credited for
the work, to determine who may adapt the work to other forms,
who may perform the work, who may financially benefit from it, and
other, related rights. The Netflix have the right to use those films
and TV programs for commercial.

3. Electronic Contract
4. Advertising Law
5. Authenticating Contracts concluded over Internet
6. Domain name registration

(D. Chaffey)

Online Marketplace Diagram