The diagram is clear. It seems you will only use online intermediaries to help the customer get to where you want him/her to be (your destination websites). What about offline media and channels? How are you going to combine both online and offline customer journeys?
The diagram is clear. It seems you will only use online intermediaries to help the customer get to where you want him/her to be (your destination websites). What about offline media and channels? How are you going to combine both online and offline customer journeys?
ReplyDeleteThanks for the diagram, it looks good :)
JR